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Leave Us a Review

Our customers are the center of our universe and we’re grateful for them. If you’re willing to share your experience about your interaction with our agency, it’ll be a great help for other people looking to make smart and confident decisions about their insurance and financial services.


Take 60 seconds (or more if you want) to share your story by clicking on one of the review links below.

What our customers say about us...

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Abigail Ulery

December 22, 2025

5  out of  5
rating by Abigail Ulery
"Recently set up an account for my new car after moving to Madison with Traci! She was super helpful and provided thorough explanations to my questions. Would definitely recommend Dawn Goplins office and Traci Johnson to anyone!"
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Macy Lenke

December 19, 2025

5  out of  5
rating by Macy Lenke
"Max was very friendly and easy to work with! He was very insightful about wisconsin specific laws and how that impacts the insurance you need. Would recommend working with him to all new customers!"
We responded:
"Thank you for this very kind review. We always aim to educate our customers and provide the best customer service possible! We are always here to help. - Max"
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Kevin Kucaba

December 17, 2025

5  out of  5
rating by Kevin Kucaba
"Worked with agent Max Ellenbecker. Was super helpful and the process was super smooth! Highly recommend!!!"
We responded:
"Thank you for your kind review, Kevin, we are always here to make it as smooth as possible! - Max"
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Kay Talbot

December 15, 2025

5  out of  5
rating by Kay Talbot
"I trust State Farm with all of my insurance needs. Dawn Goplin and her staff do an incredible job and actually call me to update me with all changes in my multiple policies! I love their attention to detail and the opportunity to ask questions and clarify coverage!! Thanks!!"
We responded:
"Thank you so much, Kay! We love working with amazing customers like yourself. You make our job easy! - Kirsten"
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Francoise Remington

December 15, 2025

5  out of  5
rating by Francoise Remington
"Valerie was very helpful and did an excellent job"
We responded:
"Thanks for the nice note Francoise! Looking forward to continue helping you in the future! - Val"
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Brenda Harried

December 6, 2025

5  out of  5
rating by Brenda Harried
"We met Valerie Achenbach yesterday who was amazing. She cemented our decision to change to State Farm. She saved us dollars, she was friendly, answered every concern, and what's more she went out of her way to take the time to help us. We never felt like "just another person"."
We responded:
"Thank you so much for the kind words! It was great getting to know you both and helping you find the right coverage. I'm so glad the experience felt personal and helpful!"
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Maria А

December 3, 2025

5  out of  5
rating by Maria А
"After 25 years with another insurance company, I finally made myself switch to State Farm. I am a new customer and have no experience yet with how State Farm handles claims (and I hope I never need to), but the policy terms deserve five stars, and the entire process was easy and pleasant thanks to Valerie. Thank you."
We responded:
"Thank you for trusting us with your insurance needs! We are excited to have you with our office! - Val "
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Daniel Brager

November 28, 2025

5  out of  5
rating by Daniel Brager
"I spoke with Ally today about updating my card on file and she answered a few other questions I had. She was extremely helpful and efficient. Great work Ally 😁"
We responded:
"Well, thank you for your kind words. As always, I'm happy to help! - Ally "
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Jadon Swan

November 26, 2025

5  out of  5
rating by Jadon Swan
"Been with them for over 3 years, my auto insurance rates were cheap as hell, I never gotten any accidents or had to use the insurance either. Worth noting. Great service"
We responded:
"Thank you for the kind words, Jadon! We take pride in providing top notch service to our customers and are so happy to hear that you have been pleased with our office! - Traci"
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Rose Ghrer

November 25, 2025

5  out of  5
rating by Rose Ghrer
"Max Ellenbecker helped set up insurance on my new car and was very helpful! He answered all my questions and made sure I understood everything, highly recommend!! 😊"
We responded:
"Thank you for your kind review! We are always here to help! - Max"
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Kalynn Vosberg

November 21, 2025

5  out of  5
rating by Kalynn Vosberg
"I switch auto and renters insurance. Val was quick to get me quotes and helped make the process seamless!"
We responded:
"Thank you so much, Kalynn! I'm glad I could make the switch to your new auto and renters policies quick and seamless. I appreciate you trusting our office with your coverage!"
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TB

November 21, 2025

5  out of  5
rating by TB
"I have had coverage with this agency for several years. They are honest and customer-focused. They cut my premiums in half. Also they follow up on my coverage every so often to make sure my needs are still met. I am very grateful they told me about Umbrella coverage to cover gaps in other insurance. Update: 11/21/25 Dawn and her team continue to help and ensure I have great coverage. Daniel, especially has been a great help to me while transitioning to a different vehicle."
We responded:
"Thank you so much for your kind words! We're thrilled to hear that our team has been providing you with great coverage and support. We'll be sure to pass along your thanks to everyone involved—they'll be happy to know they made your vehicle transition easier. Please don't hesitate to reach out if you need anything else!"
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Sam Cailey

November 20, 2025

5  out of  5
rating by Sam Cailey
"Traci was so wonderful to work with when I needed to add on renter's insurance. She explained everything thoroughly and was very straightforward. I appreciate her hard work!"
We responded:
"Thank you for your kind words, Sam! It was my pleasure to help you get your renter's insurance all set up! I'm always here to help! :) - Traci "
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Connor Fitzpatrick

November 19, 2025

5  out of  5
rating by Connor Fitzpatrick
"Max Ellenbecker provided great care and service for my wife and I discussing our policies for home, auto, and personal. Very transparent and a pleasure to work with."
We responded:
"Thank you for your kind and detailed review. We are always here to help and provide the utmost customer service for our customers. - Max"
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Carla Bradbury

November 12, 2025

5  out of  5
rating by Carla Bradbury
"New to Madison & they provided great service!!!"
We responded:
"It was my pleasure to help you with getting your insurance set up in Madison! We're so happy to have you in our office and I look forward to continuing to help you with all your insurance needs! - Traci"
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Arya Macvilay

November 10, 2025

5  out of  5
rating by Arya Macvilay
"Max & Henry were great to work with... There were able to get me a policy with literally 10 times the coverage, half the deductible, for half the price of what Progressive was offering me. Quick, easy and friendly process, thank you all for the help."
We responded:
"Thank you so much for your kind words! I'm thrilled to hear that Henry and I were able to find you a policy with significantly better coverage at a much lower price. Making the process quick, easy, and friendly is exactly what we aim for. We really appreciate your trust and are here anytime you need assistance! - Max"
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Arika Kleinschmidt

October 28, 2025

5  out of  5
rating by Arika Kleinschmidt
"I recently moved to WI and Max (from Dawn’s agency) was extremely efficient in helping me transfer my insurance from state to state!"
We responded:
"Thank you for the kind review! We are always here to help and make the process as smooth as possible for our customers. - Max"
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Josh Tammi

October 27, 2025

5  out of  5
rating by Josh Tammi
"Traci Johnson was great to work with. She made switching firms painless by doing the leg work on the back end."
We responded:
"Thanks so much for your review, Josh! I’m glad I could make the switch as smooth as possible for you. Please don’t hesitate to reach out if you need anything else—I’m always here to help! - Traci"
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Bumi Oh

October 27, 2025

5  out of  5
rating by Bumi Oh
"Tracy was kind, patient, and professional. She reviewed my insurance and helped me switch to a better plan that fit my needs. Everything was explained clearly, and the process was easy and stress-free. I truly appreciate her honesty and excellent service. Highly recommend!"
We responded:
"Thank you for your kind words, Bumi! it was such a pleasure working with you! I'm so happy to hear I was able to help you get those better coverages into place. I look forward to continuing to work with you for all of your insurance needs! :) - Traci"
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Allison Tomlinson

October 26, 2025

5  out of  5
rating by Allison Tomlinson
"I got a message that I had overdue payments and my coverage was going to expire. I am set up on auto payments so didn’t understand how this was possible. I reached out to my agent Kirsten and she figured out that it was an issue with my mortgage company. She contacted them directly and resolved the issue same day. Thankful for her quick action!!"
We responded:
"So happy to help figure this out for you! Thanks for being a great customer! - Kirsten"
Profile photo of sanford Vongxay

sanford Vongxay

October 18, 2025

5  out of  5
rating by sanford Vongxay
"Daniel was so kind and helpful when I was on medical leave from work. He worked through it with me and supported me every step of the way. It was really nice knowing I had someone in my corner. When I said I don't think I'll be able to pay, he didn't just say you're cancelled, he lent me a hand and was really understanding and kind. That was exactly what I needed, Daniel. Thank you so much for all that you do! I'm truly grateful for you."
We responded:
"I’m truly glad I could support you through that process and hope you are doing better! Please don’t hesitate to reach out if you need any further assistance, we are always here to help with your coverage! - Daniel "
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Lisa Jo

October 15, 2025

5  out of  5
rating by Lisa Jo
"Valerie was awesome and was able to get me numbers so quickly and on such short notice before my other policy ended. And the rates were very competitive especially when you bundle policies together. Would definitely recommend them!:)"
We responded:
"Thank you for the kind words, Lisa! It is always a great feeling to help someone when they need it - even better when we can offer a competitive rate! Your recommendation means a lot to us - we are always happy to help! - Val"
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Ben Strassman

October 15, 2025

5  out of  5
rating by Ben Strassman
"Max was super helpful with setting up car and renters insurance! Very pleased with their service."
We responded:
"Thank you for taking the time to share your thoughts! We’re glad to know you’re satisfied with the service at our State Farm office. If you ever have any questions or need assistance, we’re here to help! - Max"
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Yusi Hu

October 14, 2025

5  out of  5
rating by Yusi Hu
"Quick and professional, able to get everything settled in a quick phone call. Credit to Max :)"
We responded:
"I appreciate your review! I are delighted to know you had a great experience with our State Farm office. If you ever need any assistance in the future, please don’t hesitate to reach out. We are here to help! - Max"
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Joseph Moore Jr

October 8, 2025

5  out of  5
rating by Joseph Moore Jr
"Working with Traci was really nice and easy and very helpful"
We responded:
"It was my pleasure to help you! Thanks for your kind words and I look forward to continuing working with you! :) - Traci"